About Us

From Boutique Beginnings to a Full Lifestyle Concept.

Our Mantra: Hard work always pays. Success is style, ambition is power — and that fearless spirit drives everything we do.

Mister Mann is more than just a store—it’s a curated experience where style, comfort, and design meet. We began in Melbourne Australia in April 2019 as a small, passionate business introducing two distinctive underwear brands to our local community.

What started as a quest to bring premium alluring underwear styles to men quickly evolved into something bigger: a lifestyle destination where everything you wear, use, and live with is chosen for its quality, design, and character.

Our Story

In April 2019, we opened our doors with a singular mission—to offer Australian and New Zealand men access to the kind of boutique underwear usually only found overseas. Our first collections came from two carefully chosen international brands, celebrated for their craftsmanship, fabric, sexy innovation, and comfort.

As word spread, so did our vision. Customers who came for underwear began returning looking for grooming products, stylish homewares, and even design elements for their living spaces. We realised something important: the same attention to detail and style that makes you feel great in the morning can (and should) be part of every corner of your life.

Today, Mister Mann is a lifestyle concept store—a place where seductive underwear, grooming, homewares, and even luxury designer flooring sit side by side, united by a commitment to quality and an eye for bold, daring, and contemporary design.

Our Philosophy

We believe that style isn’t limited to your wardrobe—it flows into your home, your personal care rituals, and the spaces you inhabit.

• Quality Above All: From the stitching in our underwear to the finish on our Diesel Living with Berti flooring, every detail matters.
• Curated for Life: We select products not because they’re trending, but because they’re timeless, useful, and inspiring.
• Global Design, Local Heart: We source from the best designers and makers in the world but operate with the care, service, and integrity of a proud Australian small business.

Our Vision

Our vision is to create Australia’s most inspiring lifestyle destination, where every product—whether worn, used, or lived with—reflects exceptional craftsmanship, purposeful design, and a sense of unique individuality.

We see Mister Mann as a place where:

• Underwear becomes a statement of quality and comfort, not just a necessity.
• Grooming transforms into a daily ritual of self-care and confidence.
• Homewares inspire creativity, bringing art and personality into everyday spaces.
• Designer flooring sets the tone for how you live, starting from the ground up.

As we grow, we aim to connect design lovers across Australia and New Zealand with brands and makers that share our passion for beauty, durability, and authenticity—like Seletti’s playful, bold homewares and Diesel Living with Berti’s striking Italian oak flooring.

What You’ll Find at Mister Mann:

Underwear & Apparel

Our roots. Our obsession. Our unapologetic passion. Expect lust-worthy fabrics, dangerously sharp sexy fits, and labels too rare for your average store.

Grooming Essentials

From beard oils to styling creams, skincare to haircare—we stock Australian made grooming products that make your daily rituals feel luxurious.

Homewares & Lifestyle

We are proud to be a stockist of Seletti, the iconic Italian design house known for its playful, imaginative homewares and statement lighting. Our range combines industrial chic with artistic flair—pieces that start conversations and transform spaces.

Designer Flooring

Through Diesel Living with Berti, we offer high-end Italian real wood oak flooring—textured, patterned, and tonal—designed to bring character and creativity to your home. These floors are more than surfaces—they are a foundation for your lifestyle.

Why We’re Different

Mister Mann is not just a retailer—it’s a curator of lifestyle. We’ve built a space where men’s underwear sits comfortably alongside home décor, where a grooming product feels as essential as the floor you walk on, and where every item is connected by a consistent design philosophy.

Whether you’re looking to refresh your wardrobe, reinvent your space, or elevate your everyday routines, we offer more than products—we offer ideas, inspiration, and the confidence that you’ve chosen.

 

A Note from the Founder

“I’ve always believed great style starts under it all. That’s why on 18 April 2019, I launched Mister Mann with two premium boutique underwear brands—because life’s too short for boring unflattering styles and designs.

But once you’ve got the foundations right, why stop there? I turned my obsession with detail into a concept store where you can grab the underwear that makes you feel unstoppable, the grooming products that keep them looking twice, the Seletti homewares that make your space flirt with everyone who walks in, and Diesel Living with Berti floors that set the mood before you’ve even said hello. 

Fact is — Italians nail it. Generations of craftsmen perfecting the game in fashion, leather, design and romance, setting the bar the rest of the world chases. At Mister Mann, we bring that same fire home. We love backing local Australian made — from hard hitting grooming gear to statement style pieces — built with grit, made to last, and carrying the raw spirit of Australia in every detail.

At Mister Mann, we believe that great style and design should be accessible to everyone. That’s why I’ve introduced flexible, interest-free payment options with Afterpay, Klarna, and Elevant. By offering choice, I wanted to create an inclusive shopping experience where customers can enjoy the pieces they love—whether it’s underwear, grooming, homewares, or even Diesel Living with Berti flooring—without compromise. Because for me, inclusiveness means making sure every man can own the confidence and lifestyle he deserves, on terms that suit him.

I’m not here to fill your wardrobe or your home. I’m here to help you create a life that feels as good as it looks. At Mister Mann, our focus is you — delivering tailored advice, exceptionally well made products, and a level of service that makes every visit feel personal and desirable. 

Please reach out anytime for further assistance.”

— Shane Johnstone, Owner/Founder.
shane@mistermann.com.au

ABN 15875090915