Sukrew

Available soon at Mister Mann Australia.

Bold. Unapologetic. Uniquely You.

Sukrew (short for “Sexual Unity Krew”) is a British men’s underwear brand known for its daring designs, fearless energy, and unapologetic celebration of the male form. Since its launch in 2013, Sukrew has been breaking boundaries in the world of men’s underwear by combining bold aesthetics with functional comfort. Now available at Mister Mann Australia, Sukrew brings a fresh, provocative, and liberating approach to men’s essentials.

About Sukrew

Born in London, Sukrew was created with a simple but radical idea: men’s underwear should celebrate, not conceal. With designs that range from body-enhancing pouches to strap-free jocks, Sukrew has become a cult-favourite among men who embrace confidence, sexuality, and individuality.

The name itself – Sexual Unity Krew – reflects the brand’s ethos: inclusivity, freedom of expression, and unity through bold self-confidence.

Kingsley Hamilton – The Vision Behind Sukrew

Sukrew was founded by British designer Kingsley Hamilton, whose mission was to create underwear that truly celebrated the male body. Dissatisfied with the restrictive, unimaginative styles dominating the market, Hamilton set out to design pieces that were bold, liberating, and unapologetically sexy. His eye for detail and fearless approach to men’s fashion quickly set Sukrew apart, earning it a loyal following worldwide. Today, Hamilton’s vision continues to inspire men across Australia and beyond, giving them underwear that combines comfort, confidence, and daring design in every pair.

Signature Designs & Features

Sukrew is renowned for its pioneering cuts and innovative silhouettes, which go beyond standard briefs and trunks. Some of their most iconic features include:

• U-Pouch Technology – A unique design that lifts and enhances the natural shape for a more prominent, comfortable fit without constriction.
• Strapless Jocks – Jockstrap-inspired designs without back straps, offering minimal coverage and maximum impact.
• Erotic & Bold Styles – Mesh fabrics, cut-outs, and revealing cuts for men who love to make a statement.
• Classic Comfort – Alongside their more risqué options, Sukrew also offers everyday briefs, trunks, and thongs crafted in soft cotton and modal blends.

One of the boldest innovations that put Sukrew on the map was their range of crotchless underwear styles. Designed to strip away convention, these pieces feature Sukrew’s signature U-Style pouch cut-out — leaving the crotch exposed while still framing and enhancing the body. The effect is unapologetically provocative, combining erotic design with clever tailoring that still delivers comfort and support.

Loved by men who want underwear that excites as much as it empowers, Sukrew’s crotchless briefs, thongs, and jockstraps helped establish the brand’s reputation for being fearless, sexy, and unlike anything else on the men’s underwear market.

Whether you’re looking for everyday essentials or bedroom showstoppers, Sukrew has a style to suit every mood.

Why Choose Sukrew?

Men’s underwear is more than just a necessity – it’s a statement. Sukrew is for men who want to feel:

• Confident – With enhancing pouches and sculpted fits.
• Comfortable – Crafted from high-quality fabrics that move with you.
• Bold & Playful – A range of daring designs that push boundaries.
• Inclusive – Designed for every man who wants to embrace who they are.

At Mister Mann Australia, we curate Sukrew because it embodies our philosophy: style, comfort, and self-expression without compromise.

Sukrew Collections at Mister Mann Australia

You’ll find a diverse range of Sukrew underwear styles, including:

• Briefs – Supportive, stylish, and available in bold colours and prints.
• Trunks – Everyday wear with a fashion-forward twist.
• Thongs – Sleek, minimal, and unapologetically sexy.
• Jockstraps & Strapless Jocks – Perfect for men who want to stand out.

We frequently update our Sukrew range with limited-edition drops and seasonal releases, so you can always discover something new.

Shop Sukrew in Australia

Mister Mann is proud to be your official Australian destination for Sukrew. Shopping local means:

• Fast Shipping – No need to wait weeks for international orders.
• Exclusive Access – Early access to new drops and seasonal collections.
• Dedicated Service – Expertly curated styles with the Australian and New Zealand men in mind.

Step into bold confidence and shop Sukrew at Mister Mann today.

Final Word

Sukrew isn’t just underwear – it’s a movement of men who dare to be seen, who embrace their bodies, and who wear their confidence with pride. At Mister Mann Australia, we’re proud to bring Sukrew’s fearless vision to our lifestyle concept store.